In November 2007, PepsiCo launched a new Mountain Dew marketing campaign. In New Zealand, its tagline is " DEW with a Charge of Wild Berry Flavour.", and in Honduras, its tagline is " DEW Cargado de Frambuesa.", which translates to " DEW Charged with Raspberry Flavor." History (2008) DEWmocracy I Main article: DEWmocracy I Its tagline is " DEW Charged with Raspberry Citrus Flavor and Ginseng with Other Natural Flavors" while its diet version's tagline was "Raspberry-Citrus Diet Dew with Natural and Artificial Flavors." In 2017, the 12 pack design had a red background, while its 2021 release was changed to a blue background.Voltage is a Raspberry Citrus (Blue Raspberry) flavor of Mountain Dew and has a blue look, having a comparable tasting flavor and color to that of Blue Shock.For it's original release in 2017, DEW-S-A's design said "new flavor," and was removed for the 2021 release.The name DEW-S-A is a DEW-themed play on words, inserting the word "DEW" into "USA.".Like DEW-S-A, these packs consisted of Code Red, White Out, and Voltage. In a similar 4th of July promotion, Mountain Dew Red, White, and Blue Combo Packs were available at select Sam's Club stores in the United States of 2014.This flavor also had a similar architecture to another mixture flavor in the same year, Holiday 2017's Holiday Brew (a combination of two existing flavors: Red for Code Red, Green for Original Mountain Dew, which represent the colors of the Holidays.).This flavor was the first American-themed flavor to release, the first DEW-S-A (2017, 2021), the second Liberty Brew (2019, 2020), and the third Summer Freeze (2023).It was officially released in stores in April 19th, 2021, throughout the United States for a limited time in 12-packs, 16.9 and 20-ounce bottles until the start of June 14th, 2021, where after that, Summer Freeze would succeed it in 2023. This video reaffirmed much of the previously-leaked information for 2021 for all of the flavors previously mentioned. Two months after the leaks from August 2020, on October 8th, 2020, a leaked internal reel video surfaced on the same Dew Drinker Discord server, showing upcoming plans for the Mountain Dew brand for 2021. All of these leaks are as follows: Major Melon, alongside its Zero Sugar variant, Rise Energy, Baja Blast alongside two flavors, Baja Flash and Baja Punch, DEW-S-A, Riddler's Brew, Gingerbread Snap'd, and a re-release of Pepsi Blue. On August 4th, 2020, on the Dew Drinker Discord, information was leaked by an anonymous individual showing upcoming plans for 2021 with many flavors and new brands alike. Due to the Olympics delayed until 2021, the DEW-S-A rerelease was also delayed. This limited-time release was scheduled initially in July 2020, with leaks stating it was to be released alongside Liberty Brew as a tie in to the Olympics. It was officially released in stores in late April 2017, throughout the United States for a limited time in 12-packs and 20-ounce bottles until the start of August 2017, where after that, Liberty Brew would succeed it in 20.Īfter three years of popular demand to bring the flavor back, even after being succeeded by Liberty Brew, PepsiCo planned to release DEW-S-A. At the time, he speculated it would release to celebrate July 4th based on its America-themed design. On February 11th, 2017, Mtn Dew Kid posted on his website page that a brand-new flavor of Mountain Dew called DEW-S-A was planning on releasing in the summertime. Its tagline was " DEW United with 3 Flavors." History 2017 Limited-Time store release However, the 2021 re-release removed the artificial sweeteners and the calorie amount was reverted back to the standard amount (170 for can, 290 for 20-ounce bottles) that most Mountain Dew variants use. Similar to other varieties like the 2016 formulation of Game Fuel (Citrus Cherry), DEW-S-A featured a "half-diet" formula where in addition to high fructose corn syrup, the artificial sweeteners sucralose and acesulfame potassium were also added in order to reduce calories (100 for cans, 170 for 20-ounce bottles). DEW-S-A was a mixture of Mountain Dew and had a purple look with a combination of three existing flavors: Red for Code Red, White for White Out, and Blue for Voltage, which represent the colors of the United States flag.
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